Todd Gurley stands to make a huge name for himself now that the Rams have “Los Angeles” before their name.
The former Georgia running back and the NFL’s 2015 Rookie of the Year could become the next great sports superstar in a city that has been devoid of football since 1994, writes Gary Klein of The Los Angeles Times.
Gurley has already signed deals with Nike, Gatorade, Carl’s Jr. and Bose headphones. According to the marketing and licensing arm of the NFL Players Association, he also has the best chance to rank among top sellers in licensed NFL gear for 2016. For comparison, Rams quarterback Jared Goff — the No. 1 pick in the 2016 NFL Draft — ranks fourth.
Add that to his impressive rookie season (1,106 rushing yards and 10 touchdowns) plus the retirement of NBA superstar Kobe Bryant from the Los Angeles Lakers, and Gurley could very well be the face of sports in the City of Angels.
“It’s definitely been crazy,” Gurley said of his time in Los Angeles. “Just going from St. Louis to L.A. It’s like a 360.”
Gurley seems to understand the opportunity in front of him, but also knows his newfound fame on the West Coast is not unconditional. To be able to capitalize, he needs to produce on the field.
It’s a challenge he seems ready to tackle.
“Once I’m on the field … I’m focused on that,” Gurley told The Times. “You have to find a way to balance it out.”