ATHENS – We really know very little about Scott Sinclair beyond his professional credentials. Georgia’s strength and conditioning director has been with coach Kirby Smart since he arrived, but Sinclair hasn’t been available for any interviews in all that time, and he’s always sequestered in the Bulldogs’ restricted-access weight room.
But we’re starting to learn a little something about Sinclair’s personality now. Apparently, he’s a bit of a nut. In a good way.
Thanks to a weekly video series his strength and conditioning staff has started producing and releasing to the public via social media – it’s called Throwdown Thursday – we can now validate senior John Atkins’ assertion that UGA might have “one of the craziest strength staffs in the country.”
Each week the five members of the Bulldogs’ strength staff – Sinclair and assistants Ed Ellis, Aaron Feld, Rodney Prince and Jamil Walker – create a video that features them mastering feats of strength in the most bizarre ways they can come up with. Then they upload and release the videos to the increasingly eager masses awaiting them via Twitter and Facebook every Thursday.
As a result, we now have seen Sinclair and his staff pull a 5,500-pound truck 100 yards up a hill on the grounds of Woodruff Practice Fields. We have seen them collectively squat 77,625 pounds. We have seen two of the coaches drag a bench across the field of the Indoor Athletic Facility while other coaches lift weights on said bench. All the while the raps of FlyGuy2Stackz (aka Sony Michel) beat in the background. It’s pretty entertaining stuff.
— scott sinclair (@coach_sinclair) August 24, 2017
They’ve created a lot of fans. Among them is coach Kirby Smart.
“Very entertaining,” Smart said earlier this week. “I’m an observer like you are. They kind of come out of right field. I’m always intrigued to look and see what’s going on. I’m not part of production or anything.”
The latest edition – Episode 11 – features Sinclair and his staff doing squats on every row of Sanford Stadium from the top to the bottom. They’ve deemed the month of October “Squatober,” by the way. Hence, all the squatting.
Only time will tell what November will bring.
— scott sinclair (@coach_sinclair) October 12, 2017
In any case, the Bulldogs love their strength and conditioning coaches. That’s not necessarily a direct result of these videos. But you can see how these coaches pushing themselves to their athletic limits would go a long way toward endearing them with players, whom they push and prod and cajole to make themselves better in the weight room 12 months a year.
“They love us and want the best for us,” sophomore defensive tackle Julian Rochester said. “We get consistency from them every single day. I don’t know about everybody else in the country, but I know my strength staff is going to bring it every single day.”
That’s what Smart likes about them, too. As you might recall, Smart made moves to bring his good friend Scott Cochran with him to Georgia after Smart accepted the job in December 2015. In the end, that only resulted in Cochran getting a hefty raise from Alabama to become, at $525,000 a year, one of the highest-paid strength coaches in the business.
But Smart didn’t waste any time in going after Cochran, who was Marshall’s strength and conditioning director for three years after spending several years as the No. 2 man at Central Florida under George O’Leary. Smart hired Sinclair on Jan. 6, 2016, for considerably less money. But he gave Sinclair an $80,000 raise in January 2017, so he now makes $300,000 annually.
Sinclair, in turn, has expanded UGA’s strength staff to now include five full-time members. As far as Smart and the Bulldogs are concerned, it has been a good investment.
“They keep things upbeat and positive to get the players going and get the juices flowing,” Smart said. “A lot of times the strength coach is the person who has the greatest relationship with the team because they’re with them year-round, literally. In the winter they’re with them, when we go spring recruiting they’re with them, when we’re in the summer, they’re with them. They’re always with them. They get to be with them through thick and thin. A lot of those kids respond well to the strength staff.
“I think Scott Sinclair and his staff do a tremendous job.”
And, if for some reason this football gig doesn’t work out, perhaps Sinclair and his Throwdown Thursday guys might consider producing music videos or directing movie shorts.
For now, though, this Georgia football thing is going pretty well.