UGA plans ‘adjustment’ to football ticket prices

Georgia football-Alcohol sales coming to Sanford Stadium this fall-Georgia Bulldogs
Georgia fans could have to pay more to get inside Sanford Stadium.

ATHENS – After the Georgia football team’s run to the national title game, the university could be planning a change to ticket prices at Sanford Stadium.

The UGA Athletic Board has an agenda item described as “ticket price adjustment” for its Tuesday meeting. It does not say whether any change would be immediate or for the 2019 season, or if it is an increase or decrease.

“Those details will be discussed at the board meeting,” athletics director Greg McGarity said late Friday afternoon.

The price of a single-game ticket in 2017 was $50, the result of the last ticket increase. In September 2014 the school raised ticket prices from $40 to $45 for the 2015 season, and then to $50 for the 2017 season.

Previous to that, the last ticket-price hike came in 2008, when the tickets went from $32 to $40.

That price is usually not all that fans have to pay to get a seat at Sanford Stadium. To have the right to buy season tickets, fans must be a donor to the Hartman Fund, which requires donations at a certain level. For instance, fans must donate $275 to have the right to purchase tickets in the upper level of the east end zone. Donations of $300, $375 and $475 give them access to closer seats.

In the past, those donations were tax-deductible, with at least 80 percent available to be written off. But changes to the law, as part of the tax-reform package passed last month, take away the ability to write off those donations.

Last month, when the legislation was still only being considered, UGA encouraged those considering donating to the Hartman Fund to do so before 2018 began.

Georgia’s 2018 home schedule is highlighted by Tennessee (Sept. 29), Auburn (Nov. 10) and Georgia Tech (Nov. 24). The opener is against Austin Peay (Sept. 1), and games against Middle Tennessee (Sept. 15), Vanderbilt (Oct. 6) and UMass (Nov. 17) fill out the home schedule.

The 2019 home schedule is headlined by a return game from Notre Dame (Sept. 21) and Texas A&M finally playing Georgia, on a date yet to be announced. There are also scheduled nonconference games against Murray State (Sept. 7) and Arkansas State (Sept. 14) and un-announced home dates with SEC foes Kentucky, Missouri and South Carolina.

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