USC tight end Josh Falo (83) makes a catch against UCLA at the Rose Bowl in Pasadena, California, on November 17, 2018. (Wally Skalij/Los Angeles Times/TNS)

USC and UCLA plan move to Big Ten, how it affects SEC

ATHENS — USC and UCLA are planning to leave for the Big Ten as early as 2024, per multiple reports, and the Big Ten could vote the West Coast schools in as early as Thursday night.

The move was initiated by the Los Angeles area schools and would more than double their revenue, Pac-12 reporter Jon Wilner report, in addition to adding great value to a new Big Ten television deal with Fox expected to be announced in the next month.

The Pac-12 powerhouses’ move suggests more seismic changes ahead as collegiate sports look for modified, sustainable revenue models on the heels of NIL and one-time transfer legislation passed last July.

It has been widely speculated for months that major Power 5 programs could break away with super conferences, with a 130-member Division I model not as practical as it once was.

“We just got Sooner’d and Horn’d,” ESPN reported a high-ranking university official at one of the Pac-12 schools said, referring to how Texas and Oklahoma shocked the collegiate athletics world last July

The pending moves of the Longhorns and Sooners -- no later than 2025 -- were leaked during the SEC Media Days.

The Big Ten, Pac-12 and ACC proceeded to form an “Alliance,” which effectively derailed a 12-team playoff by voting it down.

RELATED: League ponders SEC-only national playoff in response to Alliance

The Big Ten’s expansion, however, will likely weaken its standing with the Pac-12 and ACC and pave the way for a quicker resolution to the expanded 12-team playoff format.

The current CFP contract calls for a four-game playoff through 2025 unless conference commissioners can agree on an alternative plan.

Once the 12-team playoff format is in place, the SEC will be more likely to adopt a nine-game conference schedule.

The SEC has discussed different scheduling models moving forward, the topic among the most discussed at the SEC Spring Meetings in Destin a month ago.

RELATED: SEC scheduling model on hold, teams split between 8- and 9-game league slate

USC and UCLA both have scheduled games with SEC programs in the near future:

• 2024, USC vs. LSU in Las Vegas, Aug. 31

• 2024 UCLA vs. LSU in Baton Rouge, Sept. 21

• 2025 USC vs. Ole Miss, in Los Angeles, Aug. 30

• 2025 UCLA vs. Georgia, in Pasadena, Aug. 25

• 2026 USC vs. Ole Miss, in Oxford, Miss., Sept. 19

• 2026 UCLA vs. Georgia, in Athens, Ga., Sept. 5

The ACC recently announced that it will be eliminating divisional play, providing it with a more flexible schedule model and competitive league championship game.

Adding USC and UCLA would seem the Big Ten’s answer to keeping up — or catching or passing the SEC, depending on your perspective -- by adding a 15th and 16th team from one of the largest markets in the nation.

The Trojans and Bruins would add incredible value to the Big Ten’s television package by virtue of adding the Los Angeles market to the league.

IN OTHER NEWS: Georgia has 12 more top NFL prospects in 2023

The Big Ten added 33 percent to its television market footprint in 2014 by adding Rutgers and Maryland, a successful move that some didn’t fully appreciate or understand at the time.

The SEC’s addition of Texas and Oklahoma effectively added the interest of many in the No. 5 television market to the league.

The news of USC and UCLA potentially moving to the Big Ten could escalate more teams changing conferences as well as provide evidence that nothing is sacred amid these changing times.

The Trojans and Bruins joined their current conference in 1921 and 1928, respectively, when it was known as the Pacific Coast Conference.

Here’s a look at the top 15 television markets and nearby Big Ten and SEC schools associated with them:

No. 1 New York (Big Ten)

No. 2 Los Angeles (Pac-12/Big Ten pending)

No. 3 Chicago (Big Ten)

No. 4. Philadelphia

No. 5 Dallas Ft. Worth (Big 12/SEC pending)

No. 6 San Francisco-Oakland (Pac-12)

No. 7 Boston

No. 8 Atlanta (SEC)

No. 9 Washington D.C. (Big Ten)

No. 10 Houston (SEC)

No. 11 Detroit (Big Ten)

No. 12 Phoenix (Pac-12)

No. 13 Tampa-St. Petersburg (SEC)

No. 14 Seattle-Tacoma (Pac-12)

No. 15 Minneapolis St. Paul (Big Ten)

Other SEC and Big Ten flavored TV markets:

No. 19 Orlando-Daytona Beach (SEC)

No. 21 St. Louis (SEC)

No. 25 Indianapolis (Big Ten)

No. 26 Baltimore (Big Ten)

No. 29 Nashville (SEC)

No. 32 Columbus (Big Ten)

No. 36 Greeneville-Spartanburg (SEC)

No. 39 Grand Rapids-Kalamazoo (Big Ten)

No. 40 Birmingham (SEC)

No. 45 Oklahoma City (Big 12/SEC pending)

No. 47 Jacksonville (SEC)

No. 49 Austin (Big 12/SEC pending)

No. 53 New Orleans (SEC)

No. 56 Little Rock-Pine Bluff (SEC)

No. 59 Knoxville (SEC)

No. 60 Mobile-Pensacola (SEC)

No. 61 Tulsa (Big 12/SEC pending)

No. 63 Lexington (SEC)

No. 64 Dayton (Big Ten)

No. 66 Flint-Saginaw-Bay City (Big Ten)

No. 71 Des Moines-Ames (Big Ten)

No. 74 Springfield, Mo. (SEC)

No. 76 Omaha (Big Ten)

No. 79 Columbia, SC (SEC)

No. 82 Huntsville-Decatur (SEC)

No. 83 Champaign (Big Ten)

No. 84 Shreveport (SEC)

No. 85 Madison (Big Ten)

No. 86 Chattanooga, (SEC)

No. 88 Cedar Rapids (Big Ten)

No. 90 Jackson, Miss. (SEC)

No. 95 Baton Rouge (SEC)

No. 96 Savannah (SEC)

No. 99 Charleston (SEC)

No. 100 Fayettevile, Ark. (SEC)

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