WATKINSVILLE, Ga. — Georgia quarterback JT Daniels has taken another bite out of NIL dealings.
Daniels has officially partnered with Zaxby’s, becoming the first collegiate athlete to do so. The news comes one day after it was announced Daniels had signed an exclusive NIL signing deal that could be worth a million dollars.
Daniels, who ranks among the Heisman Trophy favorites, will serve as a brand ambassador for the restaurant chain known for its chicken sandwiches, chicken fingers and salads.
Daniels’ deal sets up a “Chicken War” of sorts in the No. 5-ranked Bulldogs’ season-opening game against No. 3 Clemson at 7:30 p.m. on Sept. 4 in Charlotte.
Tigers’ quarterback D.J. Uiagalelei -- who was Daniels’ high school rival in California -- has an endorsement deal in place with Bojangles.
WATCH: Clemson QB D.J. Uiagalelei shares thoughts on JT Daniels
“Zaxby’s has been my choice of food since coming down here to Georgia.” Daniels said in a press release. “I mean, there really is no comparison. I get asked all the time what my favorite food is. It is Zaxby’s. Hands down.
“To me, Zaxby’s provides something I already enjoy, plus I can share it with my friends and bring meals to ESP, an organization we both have already supported,” he said. “This is the type of brand partner I am excited to have.”
Daniels has been active with the ESP (Extra Special People) organization, which supports children with disabilities in Georgia.
Zaxby’s was founded in 1990 by Zach McLeroy and is headquartered in the Athens, Ga., area. Terms of the deal with Daniels were not announced.
Former SEC Player of the Year and Georgia team captain and head coach Ray Goff owns several Zaxby’s restaurants.
“We’re thrilled to partner with Heisman hopeful quarterback JT Daniels from the University of Georgia for the upcoming season,” Zaxby’s CMO Joel Bulger said. “His leadership qualities on and off the field are remarkable and something that aligns well with our brand.
“We welcome JT to Team Zaxby’s, a brand that has strong ties with UGA and deep roots here in Athens.