‘Edits’ help big-time programs impress recruits in a new way

UGA has gotten creative with the use of edits in its recruiting efforts.

De-commitment. Leader. Hard commit. Soft verbal. Solid commit.

Those are just a few of the terms used in the recruiting world to speak about a big-time prospect in 2015.

Go ahead and put the term “edit” into that recruit-speak dictionary, too.

Ask an elite player what he’d do to recruit a prospect if he was on the other side of a smartphone and the stock answer often involves the word “edit.” Today’s recruits like to see those graphic mock-ups of themselves in a certain school’s uniforms or colors.

Think of an “edit” as a virtual we-want-you card. Yet it’s one that can be spread quickly over a social network.  

“I like to see a nice edit every now and then from a school,” 5-star Isaac Nauta said. “It is something where a school can show you what they look like in their uniform and colors but at the same time show they want you enough to have someone create an edit for you.”

“Edits” are now the vogue thing, but they are only a part of a recruiting campaign that involve deluges of anywhere from 50 to 150 pieces of mail, which arrive all addressed to the same recruit on the same day.

That said, a polished edit by an East Carolina and or any of the Louisiana directional schools won’t lure players away from an Alabama or UGA. No 5-star graphic designer will close that gap, but their Photoshop skills can capture a recruit’s attention.

“You can have the best edits and if you don’t match the other requirements I am looking for in a school then a cool edit isn’t going to get a school too far with me,” said Jaden Hunter, the 4-star linebacker from Westlake High School who is one of the state’s top juniors.

The Southeast’s top juniors took notice earlier this month when colleges could make the first official communication with Class of 2017 prospects.

Ole Miss went bonkers with its edits. So did Alabama and Oregon. UGA apparently only sent out edits to committed recruits in the Class of 2017 that day. That’s the same program which sent out clever caricatures of recruits awhile back.

“It makes you seem like you are more wanted because they take the time to actually do that,” said Malcolm Askew, a 4-star from Alabama. “But I like it either way. Some schools are not into edits. You can talk to me or show how much you want me without an edit if that’s how a school chooses to do it.”

It furthers the thinking that today’s football factory should have a couple of graphic designers on staff these days.

Nauta shared a story of one recruit earlier this year who received a faux copy of an “NCAA 2016” video game with that player’s likeness on the cover. That game franchise is no longer in circulation, but it hasn’t stopped the major Power 5 conferences from using it as a pitch material.

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